Beste Gratis Website Analyse Tool 2025

Find out how to win online with the Best Free Site Check Tool 2025. Facts will help your site get better. Most people, 90%, find things online with a search. This means you need to check your site.

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The Need for Web Work Analysis in 2025

Web work analysis is not extra, it is needed to live.

It is about knowing the land, knowing the foe, and changing your plan.

The old ways of just putting things out there and hoping it works are done.

We need facts, we need to see things clearly, and we need tools to get them, and get them fast.

The power is in being able to look at every click, every leave, every word.

Now, facts are the best weapon.

If you do not have the right tools and can not see what the facts mean, you are shooting in the dark.

The best use web work analysis tools not just to check how they are doing but also to find secret chances.

It is about finding the weak spots in your own armor and using the weak spots of your foe.

This is not just about where you are on the list, it is about knowing your crowd, giving them what they need, and getting success.

In 2025, if you are not looking at the facts, you are already losing.

Why web work analysis is now more needed than ever.

Fast.

The plans that worked last year, or even last month, might not work tomorrow.

This needs you to watch all the time and be ready to change.

Here are some main reasons why web work analysis is now very important:

More Foes: There are more businesses online than ever. Fighting for eyes, for clicks, for changes, is hard. If you do not know how your web work is doing against others, you will never be heard.
Changing User Actions: What users like and want is not set. It changes a lot, based on new tech and trends. Analysis is the only way to know how these changes affect your site and how to change your web work to fit.

Main Points:

Web work analysis helps you know how users act on your website.
It helps you find things that need work and use chances.
Using facts to make choices works better than guessing.

Let us look at the numbers:

What to Look At	Why it is Important	Why It Matters
Leave Rate	How many users leave after seeing only one page.	Shows bad user time, not good things, or slow load times.
Time on Page	How long users are on a page.	More time means good things; less time means things need work.
Change Rate	How many visitors do what you want buy, sign up.	Shows how well your website is doing its job.
Word Ranking	Where your website is on search lists for words.	Helps you know how easy you are to find in search and how to get better lists.
Page Load Speed	How fast your web pages load.	Faster load times make users happy, lower leave rates, and help get higher search lists.

The Changing World of SEO and Digital Selling.

What worked yesterday might be done today.

The rise of AI, voice search, and phone-first lists has made sellers change old plans.

Here is a look at some main changes:

AI-Led SEO: AI is not just a future thing, it is now a main part of SEO. AI tools can give details, give ideas to make things better, and even guess trends. Not using AI is like fighting with one hand tied.
- AI is used to look at search patterns.
- AI gives ideas for words and things to say.
- AI helps guess list changes.
Phone-First Lists: Google now uses phone-first lists, which means the phone version of your website is used first to make lists. If your website is not good on phones, you are losing chances and lists.
User Time UX Focus: Google likes websites that give good user time. User time is not just about looking good. It is also about how easy it is to move, speed, and being good on phones. Looking at how users act is needed to make good UX.

Key Changes:

AI is making SEO more automatic.
Being good on phones is now a must.
User time is now most important for higher lists.

Here is a table showing the key changes:

Thing	Old Way	New Way
Word Plan	Look at words that match exactly	Look at what users want and long words
Making Things	Look at how many words	Look at good, interesting things to say
Phone Work	Phone-good as a second thought	Phone-first as a main rule
User Time	Not as important	Main focus for SEO success
Fact Analysis	Basic web numbers tracking	Advanced fact analysis with machine learning

How free tools can help your plan.

The cost of top SEO tools can be hard for small businesses and new ones.

Luckily, many free tools exist that can give good ideas and help you fight hard.

Here is how these tools can make a change:

Easy to Get: Free tools are easy for everyone to get, no matter the money. They give main things that can help you make a strong base for your SEO plan.
Good Price: Using free tools lets you use money for other parts of your business. You can make big changes in how your website works without spending a lot.
Learning Things: Many free tools have lessons, guides, and things to learn, which let you learn SEO and digital selling best practices.

Good Things:

No money needed.
Gives main SEO analysis things.
Helps you make your website better without spending a lot.

Here is a list of free tools and how to use them:

Google Search Console: Website work, find tech problems, add maps.
Google Analytics: Website traffic, user act, change tracking, groups.
Microsoft Clarity: User act through heat maps and seeing what they do.
Ubersuggest: Word research, foe analysis, ideas for things.
MozBar: Website and page power, links back, on-page SEO analysis.
PageSpeed Insights: Website load speed, things to do to make it work better.
SEO Minion: On-page SEO things, social media analysis, seeing how you compare to foes.

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Google Search Console: The Base

Google Search Console is the base for any real website work.

It’s Google’s line to your site, with raw data right from the start.

It’s not about fake numbers, it’s about seeing how Google sees your site and what you can do to get better.

It’s a needed free tool.

For anyone who wants to get into SEO, GSC is a must-have.

It’s like a tool for your site, showing problems that can hurt your search rank and how people find you.

Google Search Console gives you just that — the raw data you need from Google itself.

It lets you see how Google sees your site, like what keywords work, errors, and site problems.

This is not for simple tracking.

It’s about using real data to get better ranks, more people to your site, and better use.

Without this base, making your website better is like working in the dark.

What Google Search Console Gives You.

Google Search Console is not for one thing.

It gives many uses, each to help you see your website’s work from Google’s view.

Here are some main things you can do:

Work Reports: These reports show how your site works in Google search. You can track views, clicks, rank, and click rate for keywords. You can also sort data by things like country, device, and date.
URL Check Tool: This tool lets you send pages to be seen, ask for re-seeing, and see how Google sees a page on your site. This tool also helps find mobile issues and data errors.
Index Report: This report shows what pages on your site Google has seen and any errors. It can show problems like errors, crawl issues, or pages not in the index.
Sitemaps: You can send your sitemap to Google through GSC. This makes sure Google finds and sees all your main pages.
Core Web Vitals Report: This report helps you check load, use, and look of your site and find places to make better.
Safe and Actions: GSC tells you of any safety issues with your site or actions taken against your site for breaking Google rules.

What it Does:

Work tracking: watch keywords, views, and click rate.
Index check: find index issues and make sure all pages are seen.
URL Check: send single pages and find page problems.
Core Web Vitals: check and make better website work, like load speed, use and look.
Safety alerts: get told of safety breaks and penalties.

Seeing Searches and Work.

GSC’s work reports are the heart of the tool.

They show how well your site works in Google Search, and let you make changes.

Here’s how to see these reports:

Find Top Keywords: See the “Searches” report to find what keywords bring the most views and clicks. Focus on the keywords that bring real traffic, not just views.
Watch Trends: Track how your website’s work changes over time. Look for ups and downs in views, clicks, and rank. Find changes in your ranks and find the cause.
Check Click Rate: See the click rate for your top keywords. A low rate for top keywords means your titles and words need to be better.
Check by Device and Place: See how work changes by devices phone or computer and place. This can show where to make better your content and phone use.
Check Dates: See data from different times to track your work. For example, check this month’s work to last month’s work to see if your work is helping.

Main Things:

Find top searches and keywords.
Watch trends to track work and find places to make better.
Watch click rate and make better titles and words.
Find work changes by device and place.
See data across different times to track growth.

Example table of keyword work:

Keyword	Views	Clicks	Rank	Click Rate
“SEO tools 2025”	1200	120	5.2	10.0%
“free web check”	900	70	8.7	7.8%
“site work tools”	700	40	12.3	5.7%
“SEO site check“	1500	15	20.1	1.0%

Finding Tech Problems.

Tech problems on your website can hurt its rank and how people find you in searches.

GSC helps you find and fix these problems.

Here’s how:

Check Report: Check the “Check” report for errors or warnings. These include pages not seen, pages left out, and pages seen but with problems.
Phone Use: Look at the “Phone Use” report to find mobile issues. Fixing these helps make your site easy to use on all devices.
Core Web Vitals: Watch the “Core Web Vitals” report for loading, use, and look problems. Slow load times and bad use can hurt your ranks.
Sitemap Issues: Check for errors when sending your sitemap. Make sure your sitemap is made well and all pages are listed right.
Safety Issues: Look for “Safety issues” in GSC. Fix all safety issues right away.
URL Check Tool: Use the “URL Check” tool to check single pages. This can help find problems on pages and make sure Google can get to them.

Tech Problems Checklist:

Check the “Check” report often for index errors.
Fix “Phone Use” issues for good phone use.
Watch and make better “Core Web Vitals” for better work.
Check for errors in sitemap sends.
Fix “Safety issues” and keep your site safe.
Use the “URL Check” tool for page checks.

Here’s a table of common tech problems:

Tech Issue	Hurt	What to do
404 Errors	Bad use, loss of link power	Find and send right or change broken pages
Phone Use	Lower phone ranks, bad use	Make a use design and check for phone use
Slow Load	High bounce rate, lower search ranks	Make images better, use page saving, use a CDN
Crawl Errors	Pages not seen, loss of view	Find and fix server errors, robot.txt errors
Data Errors	Rich snippets not showing, less view	Fix data errors with the data tool

How to Use GSC Data to Make Your Website Better.

The data in Google Search Console is not just to look at.

The real use is from using that data to make your site better.

Here’s how to turn data into action:

Make Content Better: Use the “Work” report to find keywords that rank well but have low click rate. Then, make your titles and words better for those keywords to get a better rate and more traffic.
Fix Index Issues: Fix index issues in the “Check” report. Send pages not seen, and fix errors to get all main pages seen by Google.
Make Phone Use Better: Act on the data from the “Phone Use” report. Make your site phone friendly by making a use design. Fix any other phone issues.
Make Core Vitals Better: Use the “Core Web Vitals” report to make your site’s work better. Make images better, use page saving, and make server times shorter.
Watch Work Often: Check your GSC reports often. Watching lets you stay ahead and make sure your site is good for SEO.

Actions:

Use work data to make content and words better.
Fix index issues and make sure all main pages are seen.
Make phone use better for better phone ranks.
Make core vitals better for faster loads and good use.
Watch work often and change as needed.

Example of actions:

Data from GSC	Action to Take
Low rate for “best seo tools” keyword at rank 4	Make title and words better to get more clicks.
Phone use errors on pages	Make use design and fix phone errors
Core Vitals report shows slow loads	Make images better, use page saving, and use a CDN for faster load times
More errors on the site	Check and send right or fix bad links to make site better.

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Google Analytics: The Big Picture

Google Analytics shows you a deep look at your website’s traffic, how people use it, and what they buy.

Google Search Console tells you how your website does in Google Search, but Google Analytics gives you the whole picture. It shows how people use your site after they get there.

It’s not just about getting people to your site. It’s about knowing their path and making it good.

GA lets you see your website in a new way. You can use data to decide about website design, what to write, and how to market.

Google Analytics is key for anyone who wants to see the full picture of how a website does.

It gives you more than just traffic numbers. It lets you see how people use your site, look at how they buy, and measure how well your marketing works.

It’s a strong tool for data. It gives you many reports and things you can change.

It gives you a full view, answering questions like, “Where do my people come from?” and, “What do they do on my site?” This deep look helps you make big changes that make your business grow and people use the site more.

Setting up and using Google Analytics.

Setting up Google Analytics is the first step to knowing important things.

It can seem hard, but if you follow steps, you can get the data you need fast.

Here’s a step-by-step guide:

Make a Google Analytics Account: If you don’t have one, sign up for a Google Analytics account with your Google account.
Add a Website: Add your website as a “website” in your Google Analytics account. A website is your site or app.
Put in the Tracking Code: Google Analytics will give you a code you need to put on every page of your site. You should put this code in the <head> part of your website’s HTML.
Check the Tracking: After the code is in, check that it’s working. Go to your website and look at the “Real-time” reports in Google Analytics. If it’s working, you’ll see things happening in a few minutes.
Set Goals: Set up goals in Google Analytics to track actions on your website, like forms, downloads, or buys.
Set Up Filters: Add filters to your views in Google Analytics to take out internal traffic or bot traffic. This gives you better data.
Link with Google Search Console: Link your Google Search Console account with your Google Analytics account. This puts data from both places together for a better picture.

Setup Checklist:

Make a Google Analytics account and add your website.
Put the tracking code on every page of your website.
Check the tracking code to make sure data is right.
Set up goals to track actions on your site.
Add filters to get good data.
Link Google Search Console to combine data.

Table showing setup steps:

Step	Description	Importance
Make Account	Sign up for Google Analytics with your Google account.	Need this to use all Google Analytics tools.
Add Website	Add your website or app as a website.	This is the website that Google Analytics will watch.
Put in Tracking Code	Add the tracking code to your website’s HTML.	This lets Google Analytics get data from your site.
Check Tracking	Look at the real-time reports to make sure the tracking code is working.	This makes sure the tracking and data are right.
Set Up Goals	Set up goals to track actions like forms and downloads.	Tracks buys and gives data on how well goals work.
Set Up Filters	Take out internal and bot traffic to make data right.	Gives data that is clear and about real users.
Link with Google Search Console	Connect GSC and GA for combined data and better views.	Combines search data with user data for a better view.

Watching how people use your site.

Google Analytics can show you how people use your website.

This is key to making things better. You want people to stay on your site longer and buy things.

Here are things to watch:

Bounce Rate: This is the number of people who leave your site after seeing only one page. High bounce rates mean bad content, slow loading, or a bad user experience.
Time on Page: This is how long people spend on a page. A low time can mean the content is not good or not easy to use.
Pages Per Visit: This tracks how many pages a person sees in one visit. A high number of pages means the person likes your content.
Behavior Flow: This shows the path people take on your site. You can see where they start and where they leave. This is good for making your site easy to use.
Site Search: Look at what people search for on your site to know what they need. This can help you make better content or new pages.

Key Steps:

Watch bounce rate to see how people like your site.
Watch time on page to see if your content is good.
Look at pages per visit to know if people like the site.
Use Behavior Flow to make your site easy to use.
Look at site search to know what people need.

Here is why watching how people use your site is important:

Metric	What it Means	Problem	How to Fix
High Bounce Rate	Many people leave after seeing only one page.	Bad content, slow site, or hard to use.	Make site faster, change layout, make better content
Low Time on Page	People leave pages fast.	Content is not good or not good for people.	Make better content, make the page easy to use, add video.
High Exit Rates	Many people leave from one page.	Bad page or call to action needs work.	Make the page better, change the call to action, make it easier.
Low Pages/Visit	People don’t see many pages in one visit	Hard to use, bad content, content not right	Add links, make site easy to use, make pages better

Measuring buys.

Buys are the most important thing for a website.

This is how traffic turns into money.

Google Analytics is a great tool for watching buys. Here’s how to use it:

Set Up Buy Goals: Decide what buys mean for your business like a form, a buy, or a download. Set these up as goals in Google Analytics.
Track Buy Rates: Watch the buy rate for each goal. See which pages or marketing get the most buys.
Look at Buy Paths: Use the Multi-Channel Funnels reports to see how people buy. This helps you make your site easy to use.
Segment Buys: Look at your data to see which groups or traffic sources buy the most. This helps you market better.
Test Buy Parts: Use Google Optimize to test parts of pages, like buttons or pictures. This can make your buy rates better.

Buy Tracking Actions:

Decide your buy goals in Google Analytics.
Track buy rates for different places.
Look at buy paths to see how people act.
Look at buy data for good ideas.
Test buy parts for better results.

Here’s why watching buys is important:

Buy Metric	What It Shows	Idea	Action
Form Rate	Number of people who fill out a contact form.	Problems with the form, hard to fill out.	Make the form easy, make it work on phones, add instructions
Buy Rate	Number of people who buy something.	Problems with buying, people leave, high shipping.	Make buying easy, give free shipping, make product pages better
Download Rate	Number of people who download things.	The thing is not good or hard to download.	Make the content better, make download easy
Call to Action CTA Click Rate	Number of people who click a CTA button.	Bad CTA, or not easy to see.	Make the call to action better, move it, change the button color

Reading reports for growth.

The real use of Google Analytics is when you can read the reports and use the data to make plans that grow your business.

Here’s a guide to help you do this:

Look at Trends, Not Just Numbers: Look past the numbers to see the long-term trends. See changes in how people use your site and how the site does over time.
Use Different Reports: Don’t just look at one report. Use data from different reports to get a full view. For example, use data from “Audience” and “Behavior” reports to see how groups use your content.
Set Up Dashboards: Make dashboards to watch things that are most important for your business. This makes it easy to watch data.
Compare to Others: Compare your website’s performance to others. This shows if you are doing well or not.
Use Notes: Add notes in Google Analytics for things like changes to your site, marketing, or updates. These notes help you see the effect of these changes.

Key actions:

Watch long-term trends in how the website does.
Use data from many reports for a full view.
Make dashboards to watch key things.
Compare your site to others.
Use notes to watch and see the effects of changes.

Example of using data to help growth:

Report Ideas	Meaning	Actions
More Phone Traffic but High Bounce Rate	People are visiting on phones but not liking the content.	Make phone site faster, make content for phones, make it easy to use.
High Buy Rates from Email	Email marketing is good for buys.	Do more email marketing, make email lists, and change emails for people.
Popular Page with High Exit Rate	The page is good but people don’t buy.	Make buying easy, fix people leaving carts, and make the call to action clear.
Bad Traffic from Social Media	Social media is not getting people to the site.	Change social media content, talk to users, and do ads.

Also read: best field sales software in 2025

Microsoft Clarity: User Behavior in Detail

Microsoft Clarity is not just basic website numbers. It lets you see how people use your site.

It lets you see what users do.

Microsoft Clarity shows you heat maps and records how people use your site. This can show you what is hard for people, so you can make your site better and get more sales.

It is like watching a video of each user. You can see what makes them stop.

Clarity is good for making your site better for users. You can use real data to fix it.

Microsoft Clarity shows you more than other tools.

You can watch videos of real users on your site. This lets you see what they do.

It is not just numbers. It is about why users do what they do. It shows you what makes them stop.

It shows you the problems. It is easy to see what to fix.

With this, you know what to change. You can fix what does not work and make what does work better.

What Makes Microsoft Clarity Special.

Microsoft Clarity is different from other tools because it shows you how users use your site.

It does not only show numbers. It shows you where users click and move their mouse.

Here is what makes Clarity special:

Heatmaps: Clarity shows you where users click and move their mouse on your site. You can see where people look and where they do not.
Session Recordings: Clarity records users on your site. You can watch the videos to see what they do. You can see what is hard for them.
Rage Clicks: Clarity can show you where users click fast. This means they are mad. It shows problems.
Dead Clicks: This shows you where users click with no action. This can mean links are broken.
User Experience: Clarity shows you where users have problems. This helps you know what to fix.
Easy Use: Microsoft Clarity is easy to use with many sites.

Key Differences:

Heatmaps show you where users click.
Videos show you how users use your site.
Rage clicks show you where users are mad.
Dead clicks show you problems with your site.
User experience is easy to see and fix.

Here is how Microsoft Clarity compares to other tools:

Feature	Microsoft Clarity	Other Tools
Data Type	Shows how users use your site, heatmaps, videos	Shows numbers, traffic, and sales
Focus	How users act and feel	How much traffic and sales you get
Insight Depth	Shows each user	Shows all users together
Usability	Easy to use, shows you pictures	Hard to read data
Ease of Implementation	Easy to put on your site	Can be harder to put on your site

How to Read Heatmaps.

Heatmaps in Microsoft Clarity are very good to use.

They show colors for where users click.

They show you where users look on your site.

Here is how to read heatmaps:

Click Maps: These show where users click. Red and yellow show more clicks. Blue and green show fewer clicks.
Scroll Maps: These show how far users scroll down the page. Red and yellow show where most users go. Blue and green show where users stop.
Move Maps: These show where users move their mouse. Red and yellow show where users move their mouse more. This shows what users look at.
Look At Top Content: See if the top of your page gets attention. Make sure the most important things are at the top.
Make Buttons Good: See where people click and put the buttons there. Make sure users can find them.
Fix Bad Content: If people do not look at something, move it or change it.
Fix Navigation: See if users can find what they need. If they click in the wrong place, fix the menus.

Heatmap Checklist:

See where people click.
See how far users scroll.
See where users move their mouse.
Make sure important things are in the hot spots.
Fix content that people do not look at.
Fix the navigation.

Examples of how to use heatmaps:

Heatmap Type	What It Shows	What You Can Learn	What To Do
Click Map	Where users click most.	Buttons or menus are hard to see.	Move buttons and menus where people can see them. Make them stand out.
Scroll Map	How far users go down a page.	Important things are too far down and not seen.	Move the important things to the top.
Move Map	Where users move their mouse most.	Some things get attention, and some things do not.	Put the good things where people can see them. Move the bad things.

How To See What Is Wrong.

Microsoft Clarity is good at showing you where users get stuck.

You can see what makes users mad and what is hard for them.

Here is what to look for:

Rage Clicks: When users click fast on something, it means they are mad. It may be a bug or something that does not work.
Dead Clicks: When users click on something that does nothing, it means they want something to happen. It means broken links.
Too Much Scrolling: When users scroll up and down a page, it means they can not find what they need. The page may not be good.
Users Leave Fast: When users leave fast, it means the page is not good or they don’t like it.
Confused Mouse: When a user moves their mouse fast and in circles, it means they are confused.
Watch Videos: Watch videos of users that have these problems. This will show you why.
Look At The User Path: Look at how the user goes through the site. See what they do.

Also read: best free lead generation companies in 2025

Last Thoughts

Looking at sites in 2025 is not about quick changes, it’s about building a base of smart choices.

The tools we talked about, from the plain numbers of Google Search Console to the clear pictures of Microsoft Clarity, show you how people act, where to find chances, and how to do better.

It’s not just about staying in the game, it’s about getting ahead, knowing your people and the market, and making sure every move means something.

The facts speak.

The numbers do not lie.

Sites with few clicks, high jumps, and bad use are not just weak, they are losing people.

Knowing how your site is doing is worth a lot.

What you do must come from real facts, not guesses or copying others.

Facts from tools like Google Analytics can show you where people go and where they leave, so you can make changes that help them and make sales.

Using facts with the right tools can make your site better, and lift your whole business.

SEO and web work change fast, so you must always try to improve.

Tools that use AI, phones first, and good use are not extra, they are key parts of SEO.

Not seeing these changes means losing to others.

Changing with the times means checking often and using facts to guide your next move.

This is more than just making search engines happy.

It’s about making a site people like to use and that helps them get what they want.

In 2025, a site that is not useful will be left behind.

Using these checking tools is not just good to do, it’s needed.

There are many free things that can give you the facts you need to win.

From the deep views of Google Search Console and Google Analytics to the close looks at how people act with Microsoft Clarity, you have all you need to know about your site, your people, and your market.

The time to start is now.

By checking your site today, you’re not just reacting, you’re making your future on the web.

The way is clear, the tools are here, and the time to act, is now.

Also read: best free sales engagement software in 2025

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